A video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts. Today people prefer watching in the form of visuals rather than reading a page of text. Since we are operating in the digital world; a single good visual display can lead to a massive social following.

Video Marketing is no longer about the stuff that you make, but it’s about the stories you tell. Visuals without a storyboard are like a house without a foundation. Many Business decision strategists love online visuals because it gives them the most amount of information in the shortest amount of time. Visuals & image content can be more useful when it comes to influencing search & social results.

Nowadays, it’s not what you upload; it’s the strategy with which you upload. Almost 50% of internet users look for visual related stuff to check out for a product or service.

Brands grow revenue 49% faster yearly by adding a video to their marketing strategy. There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one campaign to build up highly targeted traffic for a really long time. Humor, where appropriate, is a great addition to your visuals too.

If you are looking to revamp your existing marketing plan by including visuals then you got to follow a set of the process

1 Analyze existing market plan

2 Present the plan to your team

3 Include the visual stuff

4 Edit to suit the plan

5 Distribute & analyze

6 calculate the ROI.

According to statistics, by 2020, there will be almost 80% of all consumers web traffic will be video. As there is a rapid change in video marketing lately with constant shifts in viewer preferences, platform offerings, and advertising options, there are lots of trends that are coming up this year for brands to look forward.

5 Key Trends Of Video Marketing:

1 Gradual increase in Instagram and Facebook video Ads

Over the last few years, the amount of facebook active users and Instagram users has increased tremendously. With billions of users increasing every year, marketers are inevitably using these platforms to market their brand. So, in the year 2019, many digital marketing agencies will increase their ads on Facebook and Instagram.

2 Diversify the format through Short Video Ads

Google set the trend of short videos on YouTube for the 6-second duration. Also called bumper ads, these ads became popular owing to attention span as many people used to watch the countdown on a long video ad until they could click the “skip” button.For any social network, it’s important to capture the attention of the users due to the pile of content running on feeds of the users; people are used to just scroll through them

3 Growth of vertical videos

There has been a constant change in the marketing field lately & one big sign of the amazing growth of Instagram stories. After the feature being added, Instagram garnered whopping 250+ million users & there are no signs of getting down any further.After being popularized by Instagram, YouTube & facebook have also included it on their platforms. The recent trendsetter in Instagram is the introduction of IGTV making its mark as the long-form vertical-only video content.

4 Platform-Specific Targeting to increase brand value

Lots of brands have got the opportunity to market their product online but it’s become a challenge now to replicate the post different content across platforms as the content becomes less effective if you simply distribute the same information across the web.To be able to succeed through video marketing, brands need to optimize the content across various platforms with respect to the story, organic video & paid placements.

5 Getting SEO Friendly is a must

With huge competition across the globe in posting videos online, it’s important for people to see relevant ones on the top of their search results. Keyword search becomes necessary to search the popular type of topics appearing on the first page. In YouTube, many are following SEO tactics to stay top in the competition.