The email marketing has revolutionized in the marketing world. With technology getting advanced -Banking, financial, services and Insurance companies are gearing up to reach out to their customers by email subscriptions, leading them to fill forms & answer their requests online. Adhering to customer needs- constructive crisp and detailed emails with attractive posters have paved the way to the email marketing era making it pervasive and ubiquitous in the modern Internet World. Thus, embarking the online business & its numerous campaigns have proved to be vital in undertaking sales & marketing.

Email Marketing- Enriching businesses worldwide through innumerable campaigns

It’s an act of sending an email to the potential or current customer in order to enhance business. The enormity of sending emails adds so much value to any marketing agency or Email marketing companies as it involves advertising, to solicit sales or donations & requesting businesses. Thus it brings a need to bolster email marketing platform by emphasizing Brand awareness, trust & loyalty. As years passed, Email marketing platforms have just grown enormously. With Email marketing turning 40 last year, Adcanopus- A digital marketing company has made many improvements with respect to speed and innovation to keep up with the demanding customers. Facebook and other social media platforms emerging strongly, will bulk email marketing sustain? Do campaigns CPC, CPV, CPI, and CPM come in good hand to retain potential customers?

Innovation To Get The Right Content Delivered To The Right Customers

Based on the customer demeanor, emails are sent in the most deliberate fashion & this is going to be more prevalent in the marketing strategies this year. It’s time for marketers to collect data that piques the subscriber’s interest. Email marketers are on the verge of testing AI platforms with the latest technology. From further on, it’s all about mix matching contents and combining them to perform better and efficiently.

Awakening the customers with the rise of interactive contents

Emails that contain quiz, games or attractive image carousels are simply the best to get clicks & also allow customers to engage with the brand without leaving the mailbox. Personality development quiz or say booking a hotel without leaving the mail are some of the new methodologies followed by email marketing firms to purchase subscribers with the brand.

Sophisticated loyalty programs pave the way to collect more customer data

Yes, the loyalty programs have become quite sophisticated as compared to last year with more marketers showing smartness in collecting customer data and understanding them in detail in order to reach them and retain loyal customers and acquire new ones with similar characteristics.

Marketers can track the behavior with respect to their loyal customers in terms of receiving emails & what products they purchase & what promotions work best for them? So on and so forth. Considering this data as an added advantage, marketers encourage subscribers with similar behavior to join the loyalty program. Well established brands are already giving away brownie points in the form of incentives to receive data from the customers. This coherent cohesive bond will bring more revenue for brands & become inbox friendly.

Plethora of data in the bucket, Quality becomes a key for smarter acquisition

Owing to security concerns Gmail, Yahoo, and other ISPs have increased the standards leading to ramshackle the deliverability making emails landing in the SPAM folder. To avoid creative going useless, marketers need to ensure the high-quality subscribers receive relevant content and make sure it reaches the inbox all the time. They should stop bothering about the quantity at present & best practices should adhere even more with respect to segmentation and email verification.

In addition to reaching current subscribers/customers, smart marketers will use data to drive their digital acquisition efforts and better target new subscribers. Again, quality over quantity in acquiring new subscribers will pay dividends for your email program down the road.

Bottom line: You just can’t erase away email marketing so soon! There is always a scope to catapult at the top

Adhering to best practices, Email marketing can strike success and still continue to do well in the market. Bringing in AI for personalization, generating more creative interactive content to grab more subscribers, rebuilding the cohesive bond with the potential customers by conducting loyalty programs & more importantly spending on acquisition will certainly boost the chances to achieve the unthinkable!