Digital Strategy

    Determining the success rate

  • Our ultimate goal is to build brand, generate leads and gather customers
  • We use metrics like CPC, CPI, CPA, Conversion % etc.
  • Tools like Google Analytics, Alexa etc. help us find out how our campaigns are helping the products perform
  • Research

  • Helps us understand our target audience and confirm digital media channels
  • We segment users based on age, gender, income, education and location
  • Our research is boosted by Google AdWords, Google Analytics and Alexa for research
  • Our surveys and interviews too help us understand the users and digital media channels
  • We speak to customers, customer service representatives and sales persons
  • Content creation

  • We create content that brings you valuable customers
  • We utilize content of various forums for research
  • We are constantly working towards understanding which content is helping us to meet our goals through Google Analytics and produce more such content
  • Content Library

  • Blog posts
  • Infographics and videos
  • We also use blogs of guest bloggers if we find it suitable to promote a product
  • Paid Advertising

  • We invest in PPC ads if they are helping us reach our goals
  • We utilize social media platforms like Facebook, Twitter and LinkedIn
  • Timeline and Action Plan

  • The timeline defines our goals and business
  • We document actions planned for each month
  • Evaluation of results and improvement of strategy

  • We collect and analyze relevant data
  • Optimize results
  • Repeat the potential strategies for higher ROI