Native Advertising: Definition and Key Features

Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. This means that it blends in seamlessly with the user's experience, making it less intrusive than traditional forms of advertising.

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Strong Content

Start with a strong headline

Your headline should be clear, concise, and attention-grabbing. It should make it clear what your page is about and why the user should care.

Simply Best

Keep it simple

Your page should be easy to navigate and understand. Avoid using too much jargon or technical language, and use clear, simple language to explain your product or service.

100% Benefits

Focus on the benefits

Highlight the benefits of your product or service, rather than just the features. Explain how it can help solve the user's problem or make their life easier in some way.

Visually Good

Use visuals

Visuals can help break up the text and make your page more engaging. Use high-quality images and videos that are relevant to your product or service.

Highly Trusted

Include social proof

Testimonials, reviews, and other forms of social proof can help build trust and credibility with your audience.

Clear CTA

Use a clear call-to-action

Your page should have a clear call-to-action that tells the user what they should do next. This could be to sign up for a free trial, download a white paper, or schedule a demo.

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