Catapult Your Brands Marketing ROI Through Affiliate Marketing

  • By - Adcanopus
  • 26-03-2021

Marketing is vital but never bought for a lower price; infact upping your ROI is not a marketing coup
A lot of people spend sleepless nights worried about their return on marketing investment. How will money spent on exorbitant campaigns impact your brand? For many marketers, determining marketing ROI is like cat and mouse game with no desired outcome.

Having said, a successful affiliate program needs good partners with right experience. Whether you are planning to take an existing program to next level or looking to embark your journey through affiliate program, you need a solid team behind you. Here are the best 5 game changers you need to have to ensure that you’re driving the affiliate ROI you want:

Hire An Agency For A Smooth Flow Of Services

If your company is out of resources and people in your team lack experience and marketing knowledge, the best option is to hire an agency. Agency marketers handle multiple works at a time & are multifaceted individuals who can help in building and growing a program to deliver high performance. One way to ensure agency’s setup is by aligning affiliate program with performance.

Ensure a scalable platform or Network

Primarily, all affiliate marketing programs need a technology platform to run. Be it a SaaS platform or affiliate network, the platform should offer geographical coverage, growth plans and right features to suit your brand.

Adcanopus is an example of this type of platform. The firm provides technology that helps address challenges in the industry. They have their own in-house inventories in Digital Channels like Email, SMS, Programmatic media buying platforms in Display, Video, Native for Mobile Non-incent traffic for Android & iOS across Globe and we've options to target Device ID, Carrier, City, Channel, OS, city & Country.

These types of variants weren’t available years ago, but with new advances in technological sector you can identify what works, as well as when and why. It’s not just valuable for the affiliate program, but for also learning what works so you can apply that knowledge to different sales channels.

Choosing a right Loyalty Partners is a key for long term brand survival

If you are looking up to scale your program quickly, you’ll need to partner with big players who are focused on establishing loyal customers. Adcanopus is one of the bigger players in the loyalty sector operating on a performance basis. The brand is actively expanding its markets and its categories beyond retail.

It’s important to determine whether these types of partners will create loyalty or attract the wrong types of customers. If you pick the right type of loyalty partner, it can result in the strong, loyal customer base that’s key to long-term brand survival.

Associated Mobile Partners makes things easy.

Customers are increasingly spending time on mobile devices and apps, so it’s imperative to have partners within your affiliate program who dominate the mobile ecosystem.

Lazada, Tokopedia, Clear trip, Wego, Karamba of one of these apps in the world wide connecting consumers with grocery, retail and lifestyle brands, travel and rewarding them with cash for buying/ booking. Lazada & Tokopedia are shopping apps reward customers after buying. Clear trip & Wego are travelling apps. With a lot of mobile user growth, it’s good to look at partners who have developed a mobile user experience that makes things easy and accessible for the customer.

Tech-Driven Publishers are growing big!

The affiliate space has grown well beyond dealing partners and coupons. In order to drive incremental revenue on a performance basis within your program on a consistent basis, consider partnering with publishers who are advanced in e-commerce technology, including deep website integration & well upgraded with technology. Adcanopus is one example: The Company helps brands deliver more incremental sales, conversions, and customers by personalizing deals for advertisers across marketing channels. It’s available worldwide on a pay-per-performance model. The company has been working with Direct clients & Agency's with non-incent traffic and our offerings are CPM/CPC/CPL/CPI/CPR & CPA. If you are new to affiliate marketing or need to step up your game in this digital world, following the above points will help you stabilize and grow up to be strong affiliate marketing agency or program. Get the right team with you to help to manage ROI and get what you want.