Digital Strategy
Determining the success rate
- Our ultimate goal is to build brand, generate leads and gather customers
- We use metrics like CPC, CPI, CPA, Conversion % etc.
- Tools like Google Analytics, Alexa etc. help us find out how our campaigns are helping the products perform
Research
- Helps us understand our target audience and confirm digital media channels
- We segment users based on age, gender, income, education and location
- Our research is boosted by Google AdWords, Google Analytics and Alexa for research
- Our surveys and interviews too help us understand the users and digital media channels
- We speak to customers, customer service representatives and sales persons
Content creation
- We create content that brings you valuable customers
- We utilize content of various forums for research
- We are constantly working towards understanding which content is helping us to meet our goals through Google Analytics and produce more such content
Content Library
- Blog posts
- Infographics and videos
- We also use blogs of guest bloggers if we find it suitable to promote a product
Paid Advertising
- We invest in PPC ads if they are helping us reach our goals
- We utilize social media platforms like Facebook, Twitter and LinkedIn
Timeline and Action Plan
- The timeline defines our goals and business
- We document actions planned for each month
Evaluation of results and improvement of strategy
- We collect and analyze relevant data
- Optimize results
- Repeat the potential strategies for higher ROI